Next Gen Spotlight: Jill Koziol of Motherly

June 26, 2023
  • Private Banking
In our Summer Next Gen Spotlight, Senior Relationship Associate Hailey Hoyos sits down with Jill Koziol, co-founder and CEO of Motherly, to discuss why she started the platform, how she navigates growth, and where she sees the company and herself in the next five years.

Jill Koziol is the co-founder and CEO of Motherly, a well-being destination that empowers mothers to thrive. The platform, which engages more than 40 million readers and viewers a month, provides expert content, innovative product solutions, and a supportive community.

Senior Relationship Associate Hailey Hoyos recently sat down with Jill Koziol, co-founder and CEO of Motherly, to discuss why she started the platform, how she navigates growth, and where she sees the company and herself in the next five years.

Tell us about Motherly and your inspiration for creating the platform.

I co-founded Motherly eight years ago simply because it didn’t exist, and women were being significantly underserved by the parenting resources that were available to them. The idea was born from a call with my now co-founder, Liz Tenety, an award-winning journalist and editor. She called to discuss the seedling of an idea she had for a platform that would speak to today’s modern mothers.

We quickly decided to build a next-generation brand that would redefine motherhood for the modern woman that differentiated as woman-centered, expert-driven, and empowering.

I saw the white space immediately, recognizing that millennial women are so incredibly different from previous generations. For the first time, they are digital natives, more educated than men, and raising the most diverse generation in history. This makes today’s mother very multidimensional, and we created Motherly to empower her to thrive as a woman and a mother – because when mothers thrive, families and communities thrive.

How important were mentors to you as you created and grew Motherly?

I learn from and lean on so many amazing people in my network. In the early days, I was mentored by my father, a small business entrepreneur, and people I’d worked with previously who believed in my ability to lead. As Motherly has grown, I’ve been mentored by my investors, board, and advisors. I also count my co-founder, husband, friends, and executive team as critical to guiding me as I’ve grown the company. Teamwork truly does make the dream work.

On the personal family side, I believe it is critical to have other mothers in my life with children the same age, or a bit older, who can truly empathize with me along the journey as we navigate different milestones.

You’ve curated an amazing network of professionals that support Motherly. What advice do you have for young professionals looking to build a robust network?

I’d advise women to think big and that not doing so means they are holding themselves back – don’t be afraid to ask for help, mentorship, and advice. Today’s female leaders are looking to lift up other women – we recognize the responsibility we play in growing the bench. So take the plunge and ask!

I’d also offer to value quality over quantity. Having a large network isn’t more valuable than having a strong network – when you go to an event, take time to truly connect with a few people vs. trying to collect the most business cards.

Motherly was named one of Inc. 5000's fastest-growing companies. How have you navigated such rapid growth?

Entrepreneurship, especially venture-backed entrepreneurship, is a roller coaster. Over the years, I’ve navigated it, including during a pandemic, by not letting myself get rattled by the highs or the lows. I’ve come to see that they are but a moment in time and that staying focused on the mission and our audience is the only path to success. I’ve also counted on my co-founder, my executive team, those in my YPO forum, my husband, and mediation to help me navigate it all.

How have you redefined what it means to be “motherly”?

Motherhood is a lifestyle-redefining shift that affects the vast majority of women. We are redefining what it means to be “motherly” by empowering mothers to thrive – showing them that motherhood can be an opportunity to nurture, not lose, their true sense of self. We do that by taking motherhood seriously, advocating for moms, and offering resources to help women live their best lives as mothers and women.

What advice do you have for new parents navigating and creating balance in both their professional and personal lives?

Be gentle with yourself. New parenthood is life- and identity-shifting. You won’t be the same person when you get to the other side, but that’s OK. Give yourself grace and time to navigate it, and you’ll find amazing superpowers that have the potential to supercharge your career.

What does the next five years look like for you and Motherly?

In the next five years, Motherly will be a generation-defining brand – we will be the leading destination guiding mothers along the journey of motherhood. You’ll see more tools, services, and products from us in the coming years as we double down on our audience and begin to grow with millennial parents as they navigate the teenage years and meet Gen Z as they become parents.

On my end, I’ll be here, serving Motherly and our audience, amplifying their voices as we increasingly advocate for the structural changes we need in our country to value caregiving and make motherhood sustainable for all.

Jill, thank you for your time and insights.

Interview conducted and article written by Hailey Hoyos.

Up Next
Up Next

How to Pick a Legal Guardian for Your Child

To say choosing a legal guardian is an important decision in an understatement. Here, BBH's Lindsay Hodgkins outlines some factors you might wish to consider.

Brown Brothers Harriman & Co. (“BBH”) may be used to reference the company as a whole and/or its various subsidiaries generally. This material and any products or services may be issued or provided in multiple jurisdictions by duly authorized and regulated subsidiaries. This material is for general information and reference purposes only. This material may not be reproduced, copied or transmitted, or any of the content disclosed to third parties, without the permission of BBH. All trademarks and service marks included are the property of BBH or their respective owners. © Brown Brothers Harriman & Co. 2023. All rights reserved. PB-06439-2023-05-25

As of June 15, 2022 Internet Explorer 11 is not supported by

Important Information for Non-U.S. Residents

You are required to read the following important information, which, in conjunction with the Terms and Conditions, governs your use of this website. Your use of this website and its contents constitute your acceptance of this information and those Terms and Conditions. If you do not agree with this information and the Terms and Conditions, you should immediately cease use of this website. The contents of this website have not been prepared for the benefit of investors outside of the United States. This website is not intended as a solicitation of the purchase or sale of any security or other financial instrument or any investment management services for any investor who resides in a jurisdiction other than the United States1. As a general matter, Brown Brothers Harriman & Co. and its subsidiaries (“BBH”) is not licensed or registered to solicit prospective investors and offer investment advisory services in jurisdictions outside of the United States. The information on this website is not intended to be distributed to, directed at or used by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation. Persons in respect of whom such prohibitions apply must not access the website.  Under certain circumstances, BBH may provide services to investors located outside of the United States in accordance with applicable law. The conditions under which such services may be provided will be analyzed on a case-by-case basis by BBH. BBH will only accept investors from such jurisdictions or countries where it has made a determination that such an arrangement or relationship is permissible under the laws of that jurisdiction or country. The existence of this website is not intended to be a substitute for the type of analysis described above and is not intended as a solicitation of or recommendation to any prospective investor, including those located outside of the United States. Certain BBH products or services may not be available in certain jurisdictions. By choosing to access this website from any location other than the United States, you accept full responsibility for compliance with all local laws. The website contains content that has been obtained from sources that BBH believes to be reliable as of the date presented; however, BBH cannot guarantee the accuracy of such content, assure its completeness, or warrant that such information will not be changed. The content contained herein is current as of the date of issuance and is subject to change without notice. The website’s content does not constitute investment advice and should not be used as the basis for any investment decision. There is no guarantee that any investment objectives, expectations, targets described in this website or the  performance or profitability of any investment will be achieved. You understand that investing in securities and other financial instruments involves risks that may affect the value of the securities and may result in losses, including the potential loss of the principal invested, and you assume and are able to bear all such risks.  In no event shall BBH or any other affiliated party be liable for any direct, incidental, special, consequential, indirect, lost profits, loss of business or data, or punitive damages arising out of your use of this website. By clicking accept, you confirm that you accept  to the above Important Information along with Terms and Conditions.

1BBH sponsors UCITS Funds registered in Luxembourg, in certain jurisdictions. For information on those funds, please see

captcha image

Type in the word seen on the picture

I am a current investor in another jurisdiction