Founder and CEO, RuffleButts
Schaub is the CEO of RuffleButts, an ecommerce company she founded in 2007 at 27 years old with the goal of creating a cute and modern version of the ruffled diaper cover. RuffleButts and RuggedButts are now in more than 40 countries, in thousands of boutiques and carried by national retailers. 2020 was an incredible journey for Schaub as she navigated COVID-19 and the associated challenges related to employees, supply chain, school-aged children and completed a successful recapitalization with a private equity firm. 2021 will surely bring new opportunities and challenges for her to conquer as the business continues to evolve.
What values do you try to emulate in your daily life, be it at home or at work?
I asked my 9-year-old son how I should answer this question, and he said, “This one is easy for you, Mom. It’s God first, then family, then work. That’s your motto.” He’s right. This priority order of values is my guide, and I attempt to instill the same foundation for my kids. Although, as with many other things in life, it is much easier said than to actually live out.
RuffleButts is our baby in so many ways, and actually our first born, as I started the company almost two years prior to the birth of our daughter. This first born requires a lot of attention! My husband (who built the business with me) and our two kids are amazingly understanding of this responsibility, but they also know they can raise the priority “flag” when needed. When our kids were younger, I made a deal with them. I care immensely about RuffleButts, but family still comes before work in my priority list. So, when there was something important to them, like a field trip or school event, I would drop everything to be there. They were respectful of this and never took advantage, but when they raised the “flag,” I was there.
So, my son was right – God first, family, then work – but all three have filled my life with blessings beyond my wildest imagination. I certainly get off track as much as any other mom trying to balance it all, but when I re-center to this priority order, everything seems to realign.