Focusing in on women and personal wellness infographic

April 09, 2025

The majority of women struggle to prioritize their own health. This infographic explores the state of the women’s personal wellness market and looks at where unmet needs remain.

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Focusing in on women & personal wellness

Trends and changes in the health and personal wellness markets – from wearable fitness technology to employer-offered services – suggest that across the board, personal wellness is increasingly front of mind. And while signs point to a renewed focus on women-specific issues, unmet needs remain.

63% of women struggle to prioritize their health. Top barriers include:

· Caring for others before themselves

· Mental or emotional health

· Feeling overwhelmed

· Work

Younger generations are more likely to struggle to prioritize their health.

· Gen Z: 74%

· Millennials: 70%

· Gen X: 68%

· Baby boomers: 52%

· Silent Generation: 39%

Renewed growth in the health and personal wellness markets and a focus on women-specific health issues has made women’s health more accessible than ever in recent years.

· U.S. wellness market value: $480 billion

· 82% of U.S. consumers consider wellness a top or important priority

· Estimated size of the U.S. women’s health market in 2024: $18.82 billion

· 5% - 10% annual growth per year

· 58% are considering wellness more now vs. a year ago

· Projected CAGR 2025 to 2030: 3.7%

Developments in technology and software have boosted new trends in personal wellness, including…

· Wearable fitness devices

· Personalized products and services supplemented by AI

· Software-based health and wellness services

…along with an increase in employers’ support of women’s health.

· 75% of employers plan to increase access to women’s healthcare services

· 69% of employers say that mental health is a high priority

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