We are deluged with information. Richard Saul Wurman, the godfather of information architecture, calculates that there is more information in a single issue of The New York Times than the average individual in the 17th century would have absorbed in a lifetime. And this calculation doesn’t even take into account the proliferation of channels through which we receive information and the implications of artificial intelligence (AI) for the quality and accuracy of what we now read.
These increased complications are particularly acute for managers of capital – whether the capital in question is invested in a financial portfolio or an operating business. To make matters more challenging, the pace of history and data deluge seems to be accelerating. As Vladimir Lenin observed a century ago, “There are decades where nothing happens, and then weeks where decades happen.” Between geopolitical uncertainty, stubbornly persistent inflation, volatile asset prices, wars abroad, the AI revolution, and rapidly evolving capital markets, it feels like we are living through weeks of decadal changes.
This all adds up to information overload: a condition in which the presence of too much information obscures what is genuinely important, leading, at one extreme, to the proclivity to overreact to each new development or, at the other, paralysis. Either extreme is a mistake.
Clay Shirky, a thinker and writer on the broad topic of technology in society, posits that there is in reality no such thing as information overload, only filter failure. In other words, the inclination to give into the twin temptations of frantic action or paralysis all comes down to user error – error that can be mitigated by developing filters that enable an investor to hear the signal through the cacophony and to recognize the important data amid the noise. Some of these filters are persistent – the fundamental approach to investing at BBH is unchanged through decades or even centuries. Yet other filters must adapt and flex as market conditions and structures evolve.
In the pages that follow, we explore a series of bedrock beliefs that guide our own thinking about investing, whether at the level of asset allocation, risk identification and management, manager selection, or portfolio construction.
We believe that …
- Volatility and risk are different things.
- Inflation is an investor’s worst enemy.
- Asset classes play discrete roles in a portfolio.
- Private markets are playing a larger role in portfolio construction.
- Appropriate diversification is essential to long-term success.
Finally, we recall again the framing with which we opened these comments. The future has always been unpredictable, but it now seems more unpredictable than before. The range of possible economic, geopolitical, and technological outcomes has broadened. In our pursuit of preserving and growing the wealth of our clients, we prefer to diversify our positioning across a range of market scenarios and client needs rather than stake portfolios to one particular outcome. Diversity breeds resilience.


