Noriyasu Sonobe

Noriyasu Sonobe is a Partner in Japan with global responsibility for Relationship Excellence with our clients across Asia. He drives the region’s growth by aligning cutting-edge technology with deep asset servicing expertise to empower institutional clients and asset managers in navigating cross-border investment complexities. His focus is enabling clients to leverage BBH’s innovative global platform solutions to streamline operational efficiency, mitigate risk, and unlock opportunities across Asia’s diverse markets.

Noriyasu joined BBH in 2007 with responsibility for the fund servicing business segment in Japan. In 2015 he was appointed as Head of Service Delivery in Tokyo, where he managed a team servicing Japanese investors across several sectors including trust banks, asset managers (both local and global), and institutional investors. Noriyasu was appointed head of BBH’s Japanese business in 2021 and Head of BBH’s Asia business in 2023. With deep understanding of the financial industry across Asia, Noriyasu is passionate about supporting the globalization of financial institutions and investors across Asia through BBH’s technologies and expertise, and ensuring BBH delivers exceptional service and experiences to clients.

Prior to joining BBH, Noriyasu spent six years at Chuo Mitsui Trust and Banking (currently Sumitomo Mitsui Trust Bank). Noriyasu holds a B.A. degree in law from Keio University.

Published Insights

  • What are BBHers reading this summer?
    August 22, 2025 Elias Haddad, Jeffrey Dorigan, Diane Teed, William B. Tyree, Kate Hitchings Ahalt, Adrian Whelan, Noriyasu Sonobe, Orla Foley, Beth Maury, Christopher Remondi, Andrea Murray, Seán Páircéir Investor Services

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