Destination: Distribution

August 07, 2025
  • Investor Services
Asset managers seeking to market funds on a cross-border basis face a variety of opportunities and challenges. So how do you identify in-country investment prospects and navigate local rules, regulations, and investor requirements?

Led by our Head of Distribution Intelligence, Killian Lonergan, this video series offers practical guidance and market intelligence across key global regions. Whether you're launching a new fund or scaling your distribution strategy, our geographic snapshots highlight where and how to position your offering effectively.

What to know when distributing across the world's major markets

  1. Local competition in Germany, Switzerland's registration rules, and Italy’s ready-made banking networks
  2. ESG trailblazing in the Nordics and Spain’s inter-connected ecosystem
  3. Diverging rulebook in the UK
  4. Broadening the investor pool in LatAm and regulatory change in the UAE
  5. Singapore and Hong Kong compete to be the Asian destination of choice

Germany, Switzerland, and Italy

 

Killian explains Italy's local banking networks and placement agents, Germany’s strong local market, and the challenges of registering in Switzerland.

The Nordics and Spain

 

Sustainability and ESG are critical factors in Nordic fund distribution success, while local banking networks, placement agents, and third-party marketeers can lend vital support to fund distributors in Spain.

The UK

 

Killian discusses why working with consultants is important in the UK fund-raising process and how changing regulations might bring added complexity.

Latin America and the UAE

 

The strength of the UCITS brand and private banking channels in LatAm continues, while regulatory shifts in the UAE are supporting more feeder fund structures.

Singapore and Hong Kong

 

Singapore continues its appeal as a regional hub for Asia-based distribution and emerging fund platforms are reshaping access in Hong Kong.

From Europe to Asia and Latin America, our global perspective and local expertise help asset managers identify opportunities, understand compliance requirements, and build effective distribution partnerships. Learn more about how our cross-border fund services can support your growth strategy.

""
Up Next
Up Next

Mega trends: three key drivers of fund industry change

Rising demand for exchange traded funds (ETFs) and private markets funds, increased retail investor participation and the growing importance of foreign exchange trading within fund investment are three key trends driving European fund sales according to distribution experts at BBH and Fidelity International. 
Read It

Brown Brothers Harriman & Co. (“BBH”) may be used to reference the company as a whole and/or its various subsidiaries generally. This material and any products or services may be issued or provided in multiple jurisdictions by duly authorized and regulated subsidiaries. This material is for general information and reference purposes only and does not constitute legal, tax or investment advice and is not intended as an offer to sell, or a solicitation to buy securities, services or investment products. Any reference to tax matters is not intended to be used, and may not be used, for purposes of avoiding penalties under the U.S. Internal Revenue Code, or other applicable tax regimes, or for promotion, marketing or recommendation to third parties. All information has been obtained from sources believed to be reliable, but accuracy is not guaranteed, and reliance should not be placed on the information presented. This material may not be reproduced, copied or transmitted, or any of the content disclosed to third parties, without the permission of BBH. All trademarks and service marks included are the property of BBH or their respective owners.© Brown Brothers Harriman & Co. 2025. All rights reserved. IS-10898-2025-07-15 

As of June 15, 2022 Internet Explorer 11 is not supported by BBH.com.

Important Information for Non-U.S. Residents

You are required to read the following important information, which, in conjunction with the Terms and Conditions, governs your use of this website. Your use of this website and its contents constitute your acceptance of this information and those Terms and Conditions. If you do not agree with this information and the Terms and Conditions, you should immediately cease use of this website. The contents of this website have not been prepared for the benefit of investors outside of the United States. This website is not intended as a solicitation of the purchase or sale of any security or other financial instrument or any investment management services for any investor who resides in a jurisdiction other than the United States1. As a general matter, Brown Brothers Harriman & Co. and its subsidiaries (“BBH”) is not licensed or registered to solicit prospective investors and offer investment advisory services in jurisdictions outside of the United States. The information on this website is not intended to be distributed to, directed at or used by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation. Persons in respect of whom such prohibitions apply must not access the website.  Under certain circumstances, BBH may provide services to investors located outside of the United States in accordance with applicable law. The conditions under which such services may be provided will be analyzed on a case-by-case basis by BBH. BBH will only accept investors from such jurisdictions or countries where it has made a determination that such an arrangement or relationship is permissible under the laws of that jurisdiction or country. The existence of this website is not intended to be a substitute for the type of analysis described above and is not intended as a solicitation of or recommendation to any prospective investor, including those located outside of the United States. Certain BBH products or services may not be available in certain jurisdictions. By choosing to access this website from any location other than the United States, you accept full responsibility for compliance with all local laws. The website contains content that has been obtained from sources that BBH believes to be reliable as of the date presented; however, BBH cannot guarantee the accuracy of such content, assure its completeness, or warrant that such information will not be changed. The content contained herein is current as of the date of issuance and is subject to change without notice. The website’s content does not constitute investment advice and should not be used as the basis for any investment decision. There is no guarantee that any investment objectives, expectations, targets described in this website or the  performance or profitability of any investment will be achieved. You understand that investing in securities and other financial instruments involves risks that may affect the value of the securities and may result in losses, including the potential loss of the principal invested, and you assume and are able to bear all such risks.  In no event shall BBH or any other affiliated party be liable for any direct, incidental, special, consequential, indirect, lost profits, loss of business or data, or punitive damages arising out of your use of this website. By clicking accept, you confirm that you accept  to the above Important Information along with Terms and Conditions.

 
1BBH sponsors UCITS Funds registered in Luxembourg, in certain jurisdictions. For information on those funds, please see bbhluxembourgfunds.com



captcha image ↻

Type in the word seen on the picture

I am a current investor in another jurisdiction

1 of 2

2 of 2