2024 Greater China ETF Investor Survey

Investor demand fuels asset growth and innovation

BBH’s 7th Annual Greater China ETF Investor Survey reveals the innovations, trends, and local demand dynamics driving the fastest growing region in APAC.

We surveyed 103 ETF investors, including institutional investors, financial advisors and fund managers across Mainland, Hong Kong and Taiwan. 59% manage more than USD$1 billion in assets.


  • 77% predict they will increase their use of ETFs in the next 12 months
  • 66% plan to increase exposure to actively managed ETFs in the next year
  • 63% plan to increase exposure to thematic ETFs

Highlights include:

  • ETF growth and outlook
  • The dawn of Active
  • Cross-border demand
  • Portfolio and product strategies
  • Issuers and partners
  • Thematic, ESG, fixed income


For more findings and insights, download the 2024 Greater China ETF Investor Survey.

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2024 Greater China ETF Investor Survey

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