Raising stewards, not just heirs: Preparing the next generation for wealth

June 22, 2026
  • Capital Partners
Preparing the next generation to successfully steward wealth goes beyond having your estate planning documents in order. Ben Persofsky, the head of the BBH Center for Family Business, discusses why teaching your children how to handle wealth starts with talking about it.

Successful business owners are no strangers to preparation: They plan ahead, build contingencies, and surround themselves with experts and strong advisors. When it comes to wealth, many families take the same disciplined approach, with sophisticated estate plans, carefully structured trusts, and investment strategies designed to perform across cycles and generations.

And yet, our experience working with business-owning families across generations shows us that those plans alone do little to prepare the next generation to handle wealth.

Legal documents and investment results can protect assets, minimize taxes, and create flexibility across generations, but what they cannot do is teach the next generation how to live with wealth – how to make decisions, navigate family dynamics, integrate financial resources into a meaningful life, or steward something they did not create themselves. That education happens through meaningful human mentorship, and for business owners, those discussions carry particular weight.

Why business owners face a different challenge

For many families, wealth can accumulate gradually through careers, investments, or inheritance. For business owners, it can build in a similar fashion or suddenly, but it is often more concentrated, more visible, and more emotionally charged. A company may represent decades of work, sacrifice, identity, and personal risk. Even after a liquidity event, the values embedded in the business don’t disappear, so adapting to the new reality can be challenging.

This creates a unique dynamic for the next generation. They are not just inheriting capital; they are inheriting a story – sometimes one they were not alive to experience, but are nonetheless expected to understand and embrace.

As a result, the question isn’t simply, “What will the next generation inherit?” It’s, “What will they understand?”

Many families assume that if the planning is thorough and the money is well-managed, preparation will naturally follow. In practice, the opposite often happens. Information is withheld until “later.” Estate plans are designed to be flexible but intentionally broad and light on specificity. The next generation may know very little until a triggering event forces them to digest everything at once.

That gap is where confusion, disengagement, and family tensions tend to emerge.

Reconciling a new reality: How to balance new wealth and old values

 

For business owners, a liquidity event does not just change the balance sheet; it fundamentally alters the context in which they and their families live. The discipline, frugality, and decision-making frameworks that may have defined life before liquidity often persist long after wealth has changed the family’s financial reality.

 

This creates a tension between old values and new means. Some families respond by minimizing or avoiding the wealth altogether to maintain a sense of normalcy. While well-intentioned, this approach can confuse the next generation, who may be aware that their reality has changed but have no framework to understand it.

 

Over time, this “blind eye” posture can create misalignment or even resentment. The next generation may struggle to reconcile expectations and responsibilities without a shared understanding of what the wealth represents, or of the values behind it.

 

Coming to terms with this new reality does not mean abandoning the values that created the wealth. Rather, it requires translating those values into a context where financial constraints are no longer the primary boundary. This is not a one-time conversation, but an ongoing process including the senior generation and future stewards.

Where documents alone fall short

A strong estate plan is essential, but it is also, by design, somewhat impersonal.

Trusts are written to last, to adapt, and to protect across multiple generations and unknown future circumstances. Because of this need for flexibility, they rarely capture sufficiently vivid intention, values, or emotional context within the four corners of the trust document. Even letters of wishes, when included, often describe aspirations from a distance – “When I’m gone, I hope you will … ”

A letter of wishes can be a good first step, but its existence alone doesn’t guarantee success. Talking about your aspirations without understanding how they will take shape rarely works. Even still, these aspirations are those of the writer—they don’t necessarily consider the reconciliation needed with the values of those who are to receive the intended benefit.

Families experience this communication of intention and values in many forms: The senior generation leaves thoughtful instructions, yet beneficiaries feel uncertain or divided. Philanthropic structures exist, but younger generations remain disengaged. Trusts that are meant to supplement a beneficiary’s life end up untouched out of fear, guilt, or confusion.

In most cases, the senior generation’s planning wasn’t wrong; rather, the process was incomplete. The missing element is not technical expertise, but shared understanding built while the senior generation is still present to guide the process.

What it means to be ‘prepared’

There is no moment when a child suddenly becomes “ready” for wealth. Readiness is not a milestone; it is the result of a process that evolves over time. Families who navigate this successfully tend to focus on three conditions as the next generation matures:

  • Stewardship – understanding that wealth is something to care for, not simply consume. This includes learning how decisions are made, who helps make them, and why certain structures exist. Stewardship does not necessarily require technical mastery – it requires familiarity, curiosity, and comfort identifying support in areas where expertise lacks, engaging with advisors and family members alike.
  • Integration – learning how wealth fits into a life without defining it. Some beneficiaries struggle with overreliance, and others with guilt or avoidance. True readiness lies in being able to acknowledge financial resources as part of life, neither oversized nor ignored. This integration and acknowledgement becomes especially important after a significant liquidity event.
  • Shared decision making – coming to agreement together. Most family wealth is shared wealth. Preparing the next generation to make decisions together – about investments, philanthropy, or legacy assets – requires practice. Trust, communication, and good governance skills must develop long before those decisions carry real financial weight.

None of these skills are learned by reading legal documents. They are built slowly, through exposure, experience, and conversation.

There is no moment when a child suddenly becomes ‘ready’ for wealth. Readiness is not a milestone; it is the result of a process that evolves over time.”



How and when to start the conversation

Families often worry about starting these conversations too early. In reality, we see the opposite challenge far more often.

There is a consistent gap between the size of family wealth and the level of family communication about it – the greater the wealth, the quieter the conversation tends to be. Yet conversations can begin long before specific numbers are disclosed.

With younger children, this may be as simple as developing a shared language around money and value. Even when affordability is not an issue, explaining what things cost – a summer program, a family trip, an extracurricular commitment – helps establish context and appreciation for dollar amounts.

As children grow older and develop independence, broader conversations tend to land differently. Post-college, once a child has begun building a career or family of their own, understanding the family balance sheet often feels less destabilizing and more clarifying. The goal is not entitlement, but alignment.

Many families find success starting money conversations with smaller, tangible structures: a modest trust, a 529 plan, or early participation in family philanthropy. These provide entry points that allow younger generations to engage, make decisions, and learn without the emotional weight of a large multigenerational trust looming over every choice.

No matter their age, it is important to give children opportunities to engage with money. Learning happens through experience, not explanation alone.

Focus on the ‘why,’ not the numbers

Once dollar amounts enter the conversation, they tend to dominate it. The most productive discussions rarely start there. A successful conversation focuses on questions such as:

  • What should the wealth enable, but not replace?
  • What is the wealth meant to support over time?
  • How does the family define contribution, responsibility, and well being?
  • What experiences bring the family together?
  • Why was this planning done in the first place?

For business owners, this frequently includes the story of the business itself – not as mythology, but as grounding context. These conversations connect key turning points throughout the business’s history– what mattered most, what choices were difficult, what the success made possible, and what it did not – to the values behind these moments.

These conversations should also address how life may look different after wealth is created or realized. Helping the next generation understand not just where wealth came from, but how it changes the range of opportunities and choices available going forward, is critical to developing sound stewards.

When the “why” is clearly articulated, estate structures feel purposeful rather than arbitrary, and uncertainty tends to fade. Communicating the values behind the “why” can help bring it alive for a beneficiary or child and for the senior generation. For the latter, it can help them understand and accept that the expression pf the next generation’s values may look different than their own, but oftentimes the underlying values remain aligned.

When the ‘why’ is clearly articulated, estate structures feel purposeful rather than arbitrary, and uncertainty tends to fade.”



Conclusion

Strong estate and investment planning matters, but plans alone won’t teach the next generation how to live with wealth. Whether wealth is shared during life or passed at death, stewardship begins long before the moment of inheritance. It develops over time, often well before any formal transfer of wealth occurs, through conversations grounded in trust, transparency, and shared values. For business owners, those conversations are not adjacent to legacy planning. They are legacy planning.

At BBH, we work with families not only on how wealth is structured and invested, but on how it is understood. The most successful multigenerational outcomes are built not just on assets, but on preparation. Reach out to your BBH relationship team to learn more.

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Owner to Owner Spring 2026 issue
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