1. Tell us about Motherly and your inspiration for creating the platform.
I co-founded Motherly eight years ago simply because it didn’t exist, and women were being significantly underserved by the parenting resources that were available to them. The idea was born from a call with my now co-founder, Liz Tenety, an award-winning journalist and editor. She called to discuss the seedling of an idea she had for a platform that would speak to today’s modern mothers.
We quickly decided to build a next-generation brand that would redefine motherhood for the modern woman that differentiated as woman-centered, expert-driven, and empowering.
I saw the white space immediately, recognizing that millennial women are so incredibly different from previous generations. For the first time, they are digital natives, more educated than men, and raising the most diverse generation in history. This makes today’s mother very multidimensional, and we created Motherly to empower her to thrive as a woman and a mother – because when mothers thrive, families and communities thrive.
2. How important were mentors to you as you created and grew Motherly?
I learn from, and lean on, so many amazing people in my network. In the early days, I was mentored by my father, a small business entrepreneur, and people I’d worked with previously who believed in my ability to lead. As Motherly has grown, I’ve been mentored by my investors, board, and advisors. I also count my co-founder, husband, friends, and executive team as critical to guiding me as I’ve grown the company. Teamwork truly does make the dream work.
On the personal family side, I believe it is critical to have other mothers in my life with children the same age, or a bit older, who can truly empathize with me along the journey as we navigate different milestones.
3. Motherly recently released the results of its annual State of Motherhood survey. Tell us about what’s on the minds of U.S. mothers in 2023.
Data from this year’s Motherly State of Motherhood report shows that household and family responsibilities are falling more on mothers now than they did during the height of the pandemic. Childcare remains a major source of struggle, one that often falls directly on moms. The rate of stay-at-home moms has nearly doubled to 25%, compared with 14% in 2022. This structural challenge that's really holding women back and mothers back in the workforce is affordable childcare.
According to our 2023 State of Motherhood Survey Report, we know that 18% of mothers in our sample changed jobs or left the workforce in the past year, and the top reasons cited were staying at home with children (28%) and lack of childcare (15%). In addition, 67% of moms were spending at least $1,000 a month on childcare.