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Defining Legacy and the Future of the Business

Many successful families create legacies. In families that manage multigenerational ‎family businesses, legacy is often deliberately built, enhanced and passed from generation to generation. For family business owners, legacy is about more than what it means to be a member of the family. It extends to the role the family business plays for its employees and the communities in which it operates.

We work with our clients to help them consider the most relevant issues related to defining their legacies and the future of their business, including:

  • What is the current generation’s vision for the company as it relates to future generations? Do the current and future generations share that vision?

    -What is/are the purpose(s) of the business for the family? Why does the family own the business?

    -What are the primary goals for keeping the business in the family? Is it creating or continuing the family legacy? Providing jobs? Creating wealth? Benefiting the communities in which the company operates?

  • How is ownership or management outside the family viewed?

  • What are the values and principles that should be driving family and family business decision-making?

  • How did the family arrive at these values and principles, and have they committed these matters to writing?

Insights

An Inside Look at CW&W Events

Kelley Earnhardt Miller on Continuing the Earnhardt Racing Legacy

In this video, we provide a preview of the feature interview in our summer issue of Women & Wealth Magazine, in which Kelley Earnhardt Miller, co-owner of JR Motorsports, discusses carrying on the Earnhardt racing legacy and the role values play in family and business.