Prudence and Caution

Through its long history, BBH has managed to navigate every challenge of the global economy: boom and bust, scandal and swindle, recessions and depressions, inflation and deflation, war and peace. By avoiding the excesses that precipitated a crisis, BBH built a reputation for integrity and high-quality service through good times and bad.

BBH founder Alexander Brown understood the importance of reputation.

Throughout its history, Brown Brothers has demonstrated an extraordinary capacity to anticipate and prepare for financial crises. This is no small feat. While the risks that lead to panic and crisis often seem obvious in retrospect, few observers see the writing on the wall until it is already too late.